| No Hands : The Rise and Fall of the Schwinn Bicycle Company, an American Institution - $17.50 (List Price $25.00)
by Judith Crown, Glenn Coleman (Contributor)
The Schwinn bicycle is one of childhood's icons, a piece of Americana. The story of the Schwinn Bicycle Company is also an American story, now an all-too-common one. Chicago-based Schwinn was a century-old, once-proud family business unable to change with the times and had fallen prey to internecine family squabbling. Although its classic bicycle is now a high-priced, much-sought-after collectible, the company misread the market in the 1980s and initially scoffed at the concept of the mountain bike. During the last half of that decade, sales plunged by half, and the company filed for bankruptcy in 1992. Shortly thereafter it was purchased by private investors. Crown and Coleman covered the company's demise in the hometown weekly Crain's Chicago Business and here re-tell Schwinn's saga in fascinating detail. This is a corporate history that will have widespread appeal. David Rouse
Copyright© 1996, American Library Association. All rights reserved
Hardcover - 350 pages (November 1996)
Henry Holt & Company, Inc. ; Dimensions (in inches): 1.26 x 9.55 x 6.52
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